Dear Coach (Dear Dad)
Russell Athletic has been the official sponsor and uniform provider of the Little League World Series for years. So when the 2017 Little League season approached we wanted to say thanks to the people who make it all possible–the parent coaches who teach these little monsters how to field, hit, and pay attention in the outfield.
Dear Coach, (Dear Dad) is a continuation of the Dear Seniors concept but tailored to the parent/coach insight that is prevalent among Little League teams across the U.S. It was also an opportunity to communicate the Russell Athletic Father’s Day sale of the official Little League World Series Replica Jersey.