Art Direction | Design | Photo

Dear Seniors (Dear Coach)

To conclude the #SettleYourScore campaign, we gathered real letters from HS football coaches around the country and shared them with graduating Seniors. The Dear Seniors broadcast :60, and companion piece Dear Coach, aired during the Russell Athletic Bowl and featured an actual HS coach and player as the voice over talent. In social, the campaign featured long-form copy that also used real letters from players and coaches to support the video pieces.