As the only AD on this project, #SettleYourScore was insanely all-consuming and rewarding. I was able to create and affect almost every touchpoint of the campaign. From apparel designs and tags, OOH executions, campaign micro-site look & feel, logotypes and color palette, social stills, videos, and GIFs, long-form content editorial, to on-site photography and Art Direction. Of course none of it would have been possible without the oversight of my Creative Directors, Berk Wasserman and Brad Jungles, as well as Group Strategy Director Chris Cardetti.
The campaign has gone on to be recognized and awarded by One Show, Cannes, Clio, ADDY, Reggie, WARC, Adweek, CA, and others. But most importantly, we solved our client’s current need to refresh brand awareness and sell more Russell Athletic gear. Oh yeah … and Marion Local went back to the Ohio State Championship and kicked ass. #ScoreSettled